Regional Sales Manager

At Benefit UK, our Mission is to create a Beauty Community for all, dedicated to doing good and feeling good.  The original pink indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Founded in 1976 by twins Jean & Jane Ford in San Francisco, today we’re in 59 countries with more than 3,000 BrowBars & 6,000 trained service experts worldwide. At Benefit, we are here to have fun and make real connections.  We make our own rules and are known to create inventive solutions.  Benefit in the UK is a Great Place to Work and has received this accreditation every year we have participated in the programme.

Benefit Cosmetics have an exciting opportunities for a Regional Sales Manager, to lead our team of Sales Development Managers in the EAST  of the UK.  This is a pivotal and influential role within our sales team and critical to the ongoing success of one of the biggest Premium beauty brands in the UK.

Major Goals

To build the retail business across agreed geographical region through a team of SDM’s.  To set standards by personal demonstration and example.

Key Areas and Standards of Performance

1. Retail Sales:

Agree retail sales targets with Divisional Sales Manager for all SDM areas on region in line with Full Year sales budget.  Work with each SDM to achieve retail sales target for each store on region.  Work strategically to deliver the full regional sales target through team of SDM’s and ACM’s ensuring all retail levers are being maximised to achieve this.

2. Training and Development of team:

Ensure that all SDM’s are teaching and coaching our Brow and Beauty Experts to Make Real Connections with all our customers following the agreed sales formula, demonstrating all our Power and Hero categories to every customer.  This is done through daily Buddy Ups, role plays and, on the sales floor, pass it on training sessions.   

Measure and manage the results delivered by the SDM on daily, weekly, monthly, quarterly and annual basis.

3. Demonstration Skills:

Be able to follow the agreed sales formula, role model traffic stopping/cold connecting, confident demonstration and application of Power and hero categories across our 3 Axis – Services, Porecare and Make up.  Be able to confidently follow the steps for completing all waxing services, train and manage the process to ensure consistency across your region.

4.     Services:

Encourage the highest possible level of customer service across the region and driving loyalty through your services business, offering the best waxing services on the high street.  Check and balance all processes are followed and adhered to, including Health and Safety checks, commercial levers and analysis using the booking platform. 

5.     Stock

Train SDM’s on the ongoing challenge of maintaining balanced stock levels.  Working closely with Divisional Sales Manager and National Accounts team, feedback any relevant stock issues thus preventing potential out of stock situations.  

6.     Merchandising:

The Regional Sales Manager should work with their SDM teams to ensure that all of our counter merchandising follows the guidelines in place and reflects both the standards of cleanliness that our customers expect, (with particular reference to testers & tester units) and also the visual imagination that will attract those customers in the first place. 

7. Culture and Brand:

Create and nurture a culture within your region that embodies the Mission Statement, aligning to the brand pledges, ensuring your region is a Great Place to Work where all members of your team are supported and engaged to deliver on their personal goals, ambitions and sales goals.

8.     Recruitment and Induction

Identify internal and external talent, creating a clear succession plan and support the development of our teams ensuring we always attract and retain the best team in the beauty business.  Ensure all new starters in your region receive a full induction and attend all trainings provided to set them up for success.

The RSM should work in partnership with the HRBP’s and recruitment team to ensure vacancy rate and labour turnover is kept to a minimum.  Recruitment and retention is instrumental in the future success of our company.

9.     Training

The RSM is responsible for all aspects of ‘on the job’ training for their SDM team.  Most training will take place in the course of planned field visits.  Training by example and demonstration will still be instrumental in the development of both the SDM and Consultant teams.

10.  Consultant Grooming

We want all our team members should come to work as their authentic self, wearing a full face of Benefit make up.  The RSM should work with her SDM’s to ensure our teams ‘look the part’ and are always representing our beautiful brand.

11.  Communication

There will be the need for ongoing and constant communication with the following.

• SDM’s – Day to day communication with SDM team is essential

• Head Office – As and when necessary and with whom necessary

• Divisional Sales Manager – You will report directly to the Divisional Sales Manager

• Store Management - Liase with store management when necessary. Arrange regular ‘touch base’ meetings with all key players to ensure we are supported in a way that will enable us to achieve our business plans and goals.

• Retail Head Offices – It may be necessary to speak directly to Retail Central Buying, Marketing or Personnel.